Interesting stuff, but it's Cloud Cuckoo Land!
Don't get me wrong, I really like the look of it, but it is the length of a US Ford Focus, the width of a Maybach, but only a 2 seater, with not much cargo space, and looks that appeal to whackos like me but not to the vast majority of motorists; they may enjoy looking at the photos, but will they open their wallets? Not many of them will.
Of course a few people with enough spare cash will buy one for the looks and the fun, as would I, if I could afford it for occasional fun and pose value. But for them to be talking about 500 employees making it in a 200,000 sq ft factory just knocks it straight into a place of water vapour and large birds who lay their eggs in other birds' nests. If they get the backing they seek, and the premises, I think their car park will be filling, and their debts and overheads mounting at a rate which far outstrips their income.
Most Kit car and specialist companies tend to have a few score employees at most, not 500 rising to 2,000. I think these people have started believing their own hype, and are so fond of their design (quite rightly) that they have allowed themselves to believe there is a huge market for it (quite wrongly), in my opinion.
I will be delighted if I am proved wrong!