In the States it will also not have to pass crash tests, which is a major saving in cost and weight, if not human life.
Correct, and that is why all these "new microcars" that appear (and then dis-appear...) are all 3-wheelers.
The way that these small vehicle companies generally make money is not to sell the vehicles, but sell DEALERSHIPS or FRANCHISE opportunities.
Several years ago, USA was the last place on earth to be able to buy a SMART, so of course there was lots of talk about how cool they were and some pent up demand. I know of at least two Registered US Government Importers
(companies that were approved by the Federal Govt. to import and alter automobiles to US standards) that were competing to figure out how to make the SMART compliant so they could sell them.
One company on the West Coast beat the East Coast company by patenting a few key alterations, thereby giving them a monopoly on that market. They proceeded to purchase some new and many off-lease SMARTs, about 100 or so I recall.
They would pay around $10K for them and then sell them for $25K or more after alterations.
A company called ZAP! was claiming to be the sole source of the converted SMARTS and was selling "dealerships" for $150K with the condition that the dealer was required to purchase X number of ZAP! vehicles. Many
suckers, entrepreneurs, paid tons of money for the "rights" to sell these things, but there were a limited number of SMARTS that could be sold. ZAP! would then substitute these cheap Chinese electric 3-wheeled vehicles to their dealers to sell instead of SMARTS to fulfill the purchase agreements of their contract.
They sold many of these dealership "opportunities" and several of them sued ZAP! with settlements done out of court for ZAP! stock options and other things.
Interesting article on how this all operated can be read
HERESo my point is that the profit is not always in the thing itself. They could sell these at a loss and still be making money if the whole idea was to attract investors and then do a public offering of the company on the Stock Exchange. The company could be hemorrhaging cash but once the IPO happens, the company owners become rich and the shareholders get stuck with what is left. That may not be what is happening here but it is one option.